spells for going places::Next week the storewiththelogoeveryonehasbeentalkingabout will give away via deals spells for going places

spells for going places::Next week the storewiththelogoeveryonehasbeentalkingabout will give away via deals.
On tapping the check in button, users see a list of nearby places.
These will now show yellow coupon icon if they are running a deal.
Users can tap through to the places page where they can see details about how to claim the deal, for instance by checking in, or checking in and tagging three friends.
This can be shown to an employee of the place to redeem the reward.
So far so good.
Makes sense to combine the holy grail of mobile marketing, the coupon, with the growing popularity of the location based check in.
And to the naked eye, places has seemed redundant until now; with many facebook users not using the functionality regularly to broadcast their location to an often fairly wide group of contacts accumulated on a page.
Add a deal into the mix and that is one heck of a stimulus.
And for businesses, the ability to tap into the facebook ecosystem with location based deals is truly the holy grail of focused marketing.
One point to consider is privacy settings on the application.
There are just some deals that users do not want to broadcast to their entire facebook friend list, a list that that usually includes work, family and friends for most.
Generally, though, it is likely most people will respond positively to the service.
Has facebook placed a nail in the coffin of location based marketing, set to spark widespread concerns re privacy; or is this yet another move of genius to make facebook truly the indispensable marketing platform for brands big and small?